UNC Social Campaign

Social media

As part of the digital marketing strategy for UNC, I was tasked with designing, planning, and executing two multi-channel social media campaigns to drive engagement and enrollment for the online MBA program.

Earning an MBA from UNC is not about checking a box off a list, its about becoming a voice that stands out in the room, a presence that commands respect. Working collaboratively with the copywriter we focused on individuals who are driven to remain at the head of their fields for the long haul and to re-energize by developing the business skills to stay ahead in their careers.